Icon One

Early stage investments, unfair advantages

Investments between 0,5 and 2 mio. EUR in equity, debt or mezzanine. Sometimes more, sometimes less, as the case may be. Focus on late seed and Series A investment rounds. We lead and partner.
We will try to provide you with an unfair advantage. As we are backed by the KLiNGEL-Group, one of Germany biggest distance retailers, we can draw upon their deep pockets and additional resources: Sourcing know-how, a large customer base, cutting-edge b2c-logistics, print operations, commerce know-how, a multitude of brands active in many European countries, everything fashion.
True expertise, nice people.

Icon One

Commerce and adjacent industries

We are focused on everything commerce, fashion and generation 55+. We love digitally driven start-ups using technology to shape these markets, whether it in b2b or b2c.
Want some buzzwords? We believe in the power of automation, data, prediction, natural interaction with machines, mobile, bots, APIs, SaaS, peak stuff, the sharing-economy etc.
Still unsure whether your firm fits in our investment focus? Just get in touch, no intro needed, cold-calls welcomed.

Icon One

Team, traction, transparency

We are looking for 3 Ts:
Teams or individual founders are key to success. We conceptualize founders/teams as set of practices, i.e. embodied pools of resources in terms of know-that, know-how, shared vision and determination. Thus you should be able to draw upon those practices that are necessary for your business. (We are not looking for the greatest ideas: ideas do not exist beyond these embodied pools and only generate value when enacted.)
Transparency means to us having a clear understanding of business hypotheses and supporting data. Know where you want to head and where you are actually heading! (On financial plans: Although plans are more often missed than hit, they should not be abandoned. They provide you with a means of tracking hypotheses and us with a means to enter a discussion on the state of your business.)
Traction is a sum of data points that support your hypotheses. Most often these data points come in the form of weak signals that precede cash flow. Nevertheless these signals are important to us in order to limit our risks. Thus they should be measurable and useful for careful generalization.

Icon One

Hands-on investing

We want to bent your chances to be successful. Thus we take a proactive approach to investing and consider us part of your team. We are proud, when you invite us to invest and we will work hard to help you (and us!) to succeed.
This means we will do our best to give you access to the best resources possible for your cause: money, KLiNGEL group’s resources, our mind and professional network and last but certainly not least opportunities to exchange with to our great portfolio companies. This also means asking questions, challenging you and reminding you to relentlessly pursue our common interests. And sometimes it means to disagree without being disagreeable.
Finally, we are convinced that it takes integrity, respect and hard work to form a trusting and lasting relationship.

Icon One

(Nothing but) Exits

We are seeking opportunities for superior return on investment. Yet return comes in two forms: Directly measurable financial return when exiting portfolio companies and indirect returns from providing our group with access to innovation.
If you worry that having us as an investor will limit your exit opportunities: Let’s discuss this, we want to increase your (our!) chances for a successful exit!